Boulder County
Overview
Phenix Salon Suites is a premiere “boutique salon suite concept” that offers luxury spacious salon suites for the independent salon professional and others. Our suites offer salon and business professionals the opportunity to own and operate their own salon type of business without the hassle and expense of facility management and maintenance.
The following are benefits of Phenix Salon Suites
• Named to Entrepreneur’s Top 500 Franchise List, Phenix Salon Suites is riding a rocket of success. • National exposure through TV and media. • Phenix Salon Suites is the only Salon Suite / Studio concept to make the Top 500 ranking by Entrepreneur Magazine.
Phenix Salon Suites is changing the Salon Industry. Founded by a family of Salon Professionals with over 85 years of Salon Industry experience, Phenix Salon Suites is poised to be the premier provider of Salon Suite concepts throughout the United States and Internationally. With over two dozen salon Professionals within the family, Phenix Salon Suites has a firsthand understanding of the Salon Industry.
One of the fastest growing Salon Suite Concepts in the world.
At Phenix Salon Suites, we empower Lifestyle Professionals to be their own boss through our low-cost, low-risk business model aimed at eliminating the barriers to entry for salon ownership. Our salon suites come with month-to-month agreements, 24/7 access, maternity leave, and free education to elevate your career—plus so much more at Phenix!


The first “Boutique Salon Suite Concept.”
Gina Rivera, our founder, brings a unique perspective to Phenix Salon Suites. Having grown up in the salon industry and still working behind the chair, she intimately understands the daily challenges faced by Lifestyle Professionals. From long hours to the holiday rush, Gina’s firsthand experience fuels our commitment to putting you first. That’s why we’ve created supportive salon suite environments that go beyond just a suite — fostering a strong family culture and offering comprehensive support, including maternity leave, educational programs, and exclusive resources designed to elevate your business.
Humble Beginning Rich in Salon History.
From sweeping floors in her parents’ salon to leading a global beauty brand, Gina Rivera’s journey is one of passion, resilience, and purpose. With deep roots in the beauty industry, she founded Phenix Salon Suites to empower Lifestyle Professionals to own their businesses. Today, Gina is a household name, celebrated for her advocacy, innovation, and heartfelt commitment to the beauty community.

“Make It Impossible For Your Work To Go Unnoticed.” — Gina Rivera
Gina Rivera’s Story
Gina Rivera’s roots in the beauty industry run deep. She grew up sweeping hair from the floor of her parents’ salon, carrying on a family legacy that dates back to 1929. After attending beauty school at 17, Gina built her career as a hairstylist before opening the first Phenix Salon in 2007. She went on to franchise the first Phenix Salon Suites location in 2012, creating a business model designed to give Lifestyle Professionals the opportunity to own and operate their own businesses. Gina has spent more than 42,000 hours behind the chair and remains a passionate advocate for beauty professionals. She has grown Phenix Salon Suites into a global brand while continuing to develop innovative beauty products, education and resources for the industry. From her television appearances and work with high-profile events to her philanthropic efforts through the Gina Cares Foundation, Gina’s career has remained rooted in one purpose: supporting the Lifestyle Professional and helping them build a successful future on their own terms.
1929 — Family legacy • 2007 — First Phenix Salon • 2012 — First franchised suite location • 42,000+ hours behind the chair
Introducing Gina’s Platform
Gina's software is a free mobile app designed for both you and your clients to communicate, schedule and pay for services.
Capabilities include:
Scheduler: Instantly drives consumers to secure an appointment while also allowing the professional to manage their schedule.
CRM: Provides a full customer management tool with scheduling, billing, messaging and more.
Payment Center: Offers Point of Sale and invoicing at an incredible industry low of 2.52% credit card fee. Get the best credit card processing deal in the industry with no contracts, no fees, free reader and a low, low 2.52% processing rate. No fine print!
Marketing Services: Full collection of marketing templates to help your tenants increase their client base through exclusively designed digital tools like a free professional website with booking.
Revenue Snapshot: Daily sales/expense tracker helps you manage your business to ensure financial success.

Valuable Real Time Reports and Analytics on Virtually Any Device!
